Austria - Vienna in April
Croatia - Walking the Dubrovnik town walls in August
Czech Republic - Prague Old Town Square in November
France - Paris in June
Germany - Brandenburg Gate, Berlin, in October
Iceland - Summer festival in Reykjavik, July
Italy - Venice in May
Portugal - Tourists in Vilamoura, The Algarve, in September
Spain - Barcelona in January
Switzerland - Walkers in Appenzell, September
Turkey - Istanbul in March
United Kingdom - Christmas on London's Regent Street, December
For advice on what to pack for your vacation in Europe, choose your destination country from the list below:
Austrians tend to wear clothing that is quite formal and stylish.
To fit in, opt for a smart, casual stylish look. The Azores is very popular with the yachting set - so think deck shoes, smart jeans or chinos, long-sleeved shirts.
Like most of Western Europe there is no dress code as such and really anything is acceptable.
Jeans are always popular and will serve as a versatile base to your wardrobe. Wear them with cool layers such as camisoles or a t-shirt for the summer, or warmer ones e.g. a long-sleeved shirt and jumper in the winter. However when the summer temperature heats over 40C you may want to opt for a lighter weight fabric.
Jeans are always popular and will serve as a versatile base to your wardrobe. Wear them with cool layers such as camisoles or t-shirt for the summer, or warmer ones e.g. a long-sleeved shirt and jumper in the winter.
Throughout the Canary Islands of Tenerife, Lanzarote, Gran Canaria and La Gomera, in the tourist resorts dress is casual.
To fit in, opt for a smart, stylish look.
Casual clothes are the norm for daytime wear.
The same applies in Cyprus as is pretty much throughout the Mediterranean islands - our advice would be to travel light.
Prague is the most popular destination in the Czech Republic. It is very much a tourist city with visitors from around the world, so you will see all sorts of clothing and there are no real restrictions - although locals tend to be smart casual.
Denmark is a cosmopolitan country and there isn't a dress code as such.
Jeans are always popular and will serve as a versatile base to your wardrobe. Wear them with cool layers such as camisoles and a cardigan for the summer, or warmer ones e.g. a long sleeved shirt and jumper in the winter.
Even in summer Finland can be cool.
To fit in, opt for a smart, stylish look.
Germans dress quite formally and stylishly.
The same advice applies pretty much throughout mainland Greece and her many islands - travel light, and we mean really light.
Casual clothes reign supreme - really anything is acceptable to wear here.
As in all parts of Spain the locals really care about their personal appearance and image and on the whole they dress conservatively (away from the party scene).
Iceland is close to the Arctic Circle so it's going to be cool whatever time of year you visit, but perhaps not as freezing cold as you might think.
Smart casual wear will make you feel instantly at ease.
Italians like to dress up and you will feel more comfortable in smart casual dress, particularly away from the tourist hotspots.
Jeans are always popular here and, teamed with lighter layers for the summer (try camisoles or t-shirt with a cardigan) and warmer ones for the winter (e.g. a jumper over long-sleeved tops), they will serve as a versatile base to your wardrobe.
Jeans are always popular here and, teamed with lighter layers for the summer (try camisoles or t-shirt with a cardigan) and warmer ones for the winter (e.g. a jumper over long-sleeved tops), they will serve as a versatile base to your wardrobe.
Throughout Madeira dress is casual.
Locals in Majorca (or Mallorca) really care about their personal appearance and image, and on the whole they dress conservatively.
The same applies in Malta as is the case pretty much throughout the Mediterranean islands - our advice would be to travel light.
Locals in Minorca (or Menorca) really care about their personal appearance and image, and on the whole they dress conservatively.
For most visitors the draw are the glorious beaches - so beachwear and flip flops are the essentials for the day.
Norwegians' dress is generally casual but neat and clean; sports and outdoor gear are common away from the cities.
Jeans teamed with lighter layers for the summer - try camisoles, t-shirts and light knitwear - and warmer ones for the winter e.g. long-sleeved tops and a jumper, will serve as a versatile base to your wardrobe.
Portugal has so much to offer and what you pack will depend on when and where you go. A week in the Algarve in the summer requires a different approach to a city break, so see below for specific advice on popular locations.
Jeans are always popular and, teamed with lighter layers for the summer (e.g. camisoles or a t-shirt) and warmer ones for the winter (e.g. a jumper over long sleeved tops), they will serve as a versatile base to your wardrobe.
Russia is fairly conservative, and if you choose to wear bright colours - particularly in the winter months - you will stand out.
Jeans are always popular and, teamed with lighter layers for the summer (e.g. camisoles or a t-shirt) and warmer ones for the winter (e.g. a jumper over long-sleeved tops), they will serve as a versatile base to your wardrobe.
Slovenians do dress quite smartly, but you don't have to follow suit; if you prefer to dress more casually you will feel at ease.
The Spanish really care about their personal appearance and image and on the whole they dress conservatively and make an effort when they go out, even if it's just doing the daily shopping.
Swedish people (both women and men) are fashionable and effortlessly stylish.
Very smart casual or smart business orientated clothes will carry you through for business, sightseeing and for eating out.
Like much of Europe there isn't really a dress code in the Netherlands. Jeans, t-shirts, jumpers and comfortable but attractive shoes will take you anywhere.
Smart casual wear works really well for daytime and evenings.
Like most of Western Europe there is no dress code as such and really anything is acceptable.
Ideal addition to your cabin baggage, to be used in resort
Safe, filtered drinking water for everyone on the Go!
Stylish sun protection, rolls up for easy packing
Being a native German, living in the States and organizing small group travel to Europe I find your site accurate and very helpful. My clients often ask what to pack when visiting Europe and I loved your motto: Dress smart! Nice job guys:)
- Russ and Elke, USA
