Pack with confidence and avoid baggage fees - clothing tips and packing checklists for your vacation

What to Wear in Brazil

General Packing Tips

  • When packing, keep in mind that cities like Rio and São Paulo are big, fashionable, cosmopolitan cities and you will more at home if you leave baggy jeans at home in favor of a smarter casual look.
  • Don't be afraid to wear bright colors - they'll fit right in.
  • Our advice would be to pack a jacket, pashmina or wrap, as the buildings and restaurants can be a little over enthusiastic with the air conditioning.
  • Make sure you take comfy footwear for daytime. We love Hotter shoes, for total comfort along with style.
  • Brazilians love the beach – it's almost a religion and appearance really matters to them. It's considered ultra-cool to wear the tiniest bikinis and trunks.
  • Don’t drink or even brush your teeth in tap water. Consider taking a Water-to-Go Filtration Water Bottle.
  • And wear plenty of sunscreen (we love the Riemann P20 range for 10 hour protection), (we love the Riemann P20 range - apply just once a day, even if swimming, for a whole 10 hours protection), and remember sunglasses and a sunhat.

Clothing Tips for Women

  • If you are here on business most women wear dresses or skirts.
  • If you want to look cool and really fit in on the beach, take a sarong to lie on rather than a beach towel; only tourists swim; and Brazilians head to the beach to socialise, not lie down with a good book.
  • Be warned - going naked or ladies being topless is a definite no-no.
  • A few well chosen pieces of costume jewellery will transform any outfit.
  • A pashmina is a versatile piece that will dress up any outfit.
  • Save your high heels for the evenings.
  • For daytime we love Lindsay Phillips Switch Flops range - using interchangeable shoe and flip-flop bases with snap-on decorations, you can change your look from day to evening in an instant whilst still packing light.
  • The humidity can play havoc with your hair - so think about accessories or a scarf to keep it looking neat and tidy.

Clothing Tips for Men

  • If you are here on business a collar and tie still dominate.

Pack for the Weather

  • Most of Brazil is tropical which means hot and humid where natural fabrics will be more comfortable.
  • The summer (December, January, February and March) is very hot and natural fabrics like linen, silk and cotton will work best.

Regions of Brazil

  • If your trip involves exploring the country outside of the major cities then it is likely to include lots of walking, - so be sure to carry good, lightweight walking shoes or sandals, a wide-brimmed  sun hat and sunglasses. Our advice is to dress in layers that can be shed as the day really heats up. A soft-sided rucksack will be the most practical way of transporting your luggage.
  • Florianopolis is said to be the "Miami" of Brazil, with outdoor sports including diving, hang gliding, paragliding, and mountain biking, as well as surfing, all being popular. What to wear here? Well even in the clubs flip flops are acceptable... so it's beach casual all the way.
  • The Pantanal is fast becoming a key destination for wildlife-watching. Make sure you have good repellent for mosquitoes and ticks, absolutely don't forget your camera and good binoculars, and you'll need a rimmed sunhat plus sunglasses. Wear long loose clothing with sturdy footwear when exploring during the day, but flip-flops are great for the evenings.
  • If you plan on visiting Iguassu Falls it is good to wear pumps, sneakers or  good walking shoes - it is not cold but a very lightweight waterproof is a good idea as with all the vapour you will get wet. A small fold-up umbrella will also be useful - particularly when you want to take photos. During December, January, February and March the falls will be at their fullest.

Last updated 22 November 2014.

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Your Thoughts



Pack Light

  • Less luggage to carry
  • Save time packing and unpacking
  • Save money on baggage fees

Pack Right

  • Respect local cultures
  • Feel comfortable and confident
  • Suitable outfits for all occasions

Bestsellers For Brazil

Cabin Max Fold Away Day Sack

Cabin Max Fold Away Day Sack

Ideal addition to your cabin baggage, to be used in resort

Ethnic Border Print Sarong / Scarf

Ethnic Border Print Sarong / Scarf

Striking printed scarf or sarong, perfect for a holiday feel

Roma Women's Packable Sun Hat

Roma Women's Packable Sun Hat

Stylish sun protection, rolls up for easy packing


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