What to Wear in San Francisco

On the beach, in August

On the beach, in August

A Message From Helen



I want you to have an amazing vacation. That's why I started WhatToWearOnVacation.com,
to help you pack with confidence and stay safe, secure and comfortable.

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General Style Tips

  • Smart casual is the key here with maybe a smarter outfit for a special restaurant.
  • Wearing sunscreen (we love the Riemann P20 range for 10 hour protection) really is essential – the rays are a lot stronger than you realise.
  • But also take a pashmina, light jacket or cardigan, as a cool wind can spring up suddenly. Ocean breezes can be cool and once the sun sets, the temperature can drop.
  • The weather is always unpredictable, and SF is known for its fog - so take a waterproof raincoat.
  • And if you are planning a trip over to Alcatraz it can be cool on the boat crossing San Francisco Bay, so take a lightweight jacket then too.
  • It's a good idea to dress in layers especially in the cooler winter season of December, January and February.
  • This is a hilly city and they say if you get tired you can lean against it, so make sure you have comfortable walking shoes. We love Hotter shoes, for total comfort along with style.
  • Pack light as it's very easy to get clothes laundered and it will leave plenty of room for the great buys you'll find here.
  • Also see What to Wear in USA

Last updated 16 December 2016.

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Pack Light

  • Less luggage to carry
  • Save time packing and unpacking
  • Save money on baggage fees

Pack Right

  • Respect local cultures
  • Feel comfortable and confident
  • Suitable outfits for all occasions

A Message From Helen



I want you to have an amazing vacation. That's why I started WhatToWearOnVacation.com,
to help you pack with confidence and stay safe, secure and comfortable.

Advice You Can Trust

We found you were right on with the advice; comfortable & casual ... the packing lists were a great help and meant we had lots of room for souvenirs.

- George, Ascot UK