What to Wear in Sweden

Gothenburg in June

Gothenburg in June

Ferry trip, Stockholm archipelago in July

Ferry trip, Stockholm archipelago in July

Stockholm in August

Stockholm in August

Stockholm walking tour, August

Stockholm walking tour, August

Gothenburg fish market, September

Gothenburg fish market, September

Outdoor seating, Stockholm in September

Outdoor seating, Stockholm in September

Stockholm in September

Stockholm in September

Streetside coffee, Gothenburg in September

Streetside coffee, Gothenburg in September

A night out in Stockholm, September

A night out in Stockholm, September

Christmas market, Stockholm in December

Christmas market, Stockholm in December

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General Style Tips

  • Swedish people (both women and men) are fashionable and effortlessly stylish.
  • Avoid wearing loud and glitzy clothes in favor of smart casual dress in muted or dark colors.
  • Natural fabrics such as cotton, wool and linen are more popular in Sweden than synthetic textiles.
  • Jeans are always popular and, teamed with lighter layers in the summer (camisoles or t-shirts) or warmer layers in the winter (long-sleeved tops, sweaters), are a flexible choice.

What Shoes To Pack

  • Whether you are visiting the countryside or walking the cobblestone streets of the old towns, our advice is to pack comfy flat shoes (try Hotter shoes, for total comfort plus style).
  • Save your heels or smarter shoes for evening dining.

Clothing Tips for Women

  • You may want to pop in a smarter oufit for nice restaurants.
  • Some well-chosen costume jewelry will help to dress up any outfit.
  • And a pashmina is very versatile and will always add a touch of 'glam' when you need it too.
  • For women on business, trouser suits are acceptable.

Clothing Tips for Men

  • In restaurants and also for business, a jacket and tie are expected for men.
  • For great versatile travel jackets with multiple pockets including RFID security options, we love the SCOTTeVEST range.

Pack for the Weather

  • Whatever time of year you visit be prepared for rain. Pack a lightweight raincoat for summer and a more substantial coat for winter. A travel umbrella will be handy too.
  • A coat is definitely necessary in the Fall (October and November), winter (December, January, February) and spring (March, April, May and June).
  • Winter can be absolutely freezing, so pack warm layers - a coat, gloves, warm hat and scarf.
  • To keep your feet warm pack boots with a water resistant sole and cosy fur lining. It's important that you get soft rubber soles because even medium soles get really hard in the freezing cold. Make sure too that they have large spaces between the tracks, or the snow will get stuck in them and make them very slippery.
  • For extra warmth pack some long thermal underwear - you'll be grateful you did. light wool is a good choice to wear against your skin as it naturally helps to regulate your body temperature. It keeps you warm in the cold, wicks away moisture when it's hot, and doesn't retain odours - even after prolonged wear.
  • Remember to pack your sunscreen (we love the Riemann P20 range for 10 hour protection) and sunglasses in the summer (July, August and September) for here you can bask in the Midnight Sun - and get a suntan!
  • Sunglasses are needed in the winter too, as the sun rays reflect off the white snow.
  • We love the Weather+ app - it gives an accurate 6 day forecast for day and night, which when you're planning from home is really helpful. You can keep all the places you've been to too - a nice way to remember your trip :) Download for iPad/iPhone or Android

Other Things To Pack

  • If you tend to buy bottled water, consider carrying a Go! Filtered Water Bottle - fill up from any source and get clean, safe drinking water without wasting plastic bottles.
  • Look after your mobile phone with a phone bunjee - it protects against loss, theft and damage.
  • A lightweight day sack or shoulder bag will come in handy to carry your sightseeing essentials.
  • To use electrical gadgets you may need a travel adapter plug, and also a step down voltage converter if your devices are not designed for European voltage (230V).
  • If you're aiming to travel with just carry-on baggage, try the CabinMax soft-sided rucksack - it's light, roomy and has plenty of pockets to keep your stuff organized.
  • Avoid paying unexpected baggage fees - use an accurate luggage scale to ensure you keep within the weight allowance. Don't forget to leave room for souvenirs on the way home! Sweden has a number of stylish fashion stores including Lindex, Cos and Acne, or look for the traditional Dala wooden horses which are often given as toys to children.

Last updated 16 December 2016.

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Pack Light

  • Less luggage to carry
  • Save time packing and unpacking
  • Save money on baggage fees

Pack Right

  • Respect local cultures
  • Feel comfortable and confident
  • Suitable outfits for all occasions

A Message From Helen



I want you to have an amazing vacation. That's why I started WhatToWearOnVacation.com,
to help you pack with confidence and stay safe, secure and comfortable.